Interest in custom-built desktops has grown among buyers who previously would have simply purchased a pre-built system.
People want a machine that fits exactly what they do, not a generic spec sheet.
Easier build guides and modular components have lowered the barrier to entry for first-time builders.
People want tools that adapt to them, not the other way around.
Retailers report growing demand for individual components as more buyers opt to assemble rather than purchase pre-built.
